Building Authority In Your Industry

In this insightful episode of Spotlight with Cyrus and Zara, the conversation centres on a question many founders quietly wrestle with: how can a business owner become more visible, more trusted, and less overwhelmed in a competitive world?

Joined by Shawn Michael and Calm, Cyrus and Zara explore the deeper business case for podcasting — not merely as content, but as a strategic asset. The discussion reveals how podcasting can elevate authority, bring warmth to a brand, extend visibility beyond local boundaries, strengthen online discoverability, and create meaningful emotional connections with customers.

Rich with practical insight, personal reflection, and engaging humour, this episode presents podcasting as a modern tool for business growth, reputation, and long-term influence.

You can also watch the full-length episode here:
https://www.youtube.com/live/rgZuOs9qK-I?si=TW6_70CyB6f-o78W